AI Insights · Timothy · April 2022
Top 5 Fashion Games Performance in Luxembourg - Q1 2022
An overview of the performance of top 5 fashion games on a unified platform in Luxembourg during Q1 2022, highlighting trends in weekly downloads, revenue, and active users.
Throughout the first quarter of 2022, the top 5 fashion games in Luxembourg demonstrated varied performance in terms of weekly downloads, revenue, and active users. Here is a closer look at each app's trends:
Outfit Makeover from SUPERSONIC STUDIOS LTD saw its weekly downloads increase early in the quarter, peaking at 650 in the week of January 31. However, downloads slightly tapered off, stabilizing around 450 by the end of March. Weekly active users mirrored this trend, starting at 93 in early January and climbing to 919 by the end of the month, before stabilizing around 900 towards the end of March.
Hair Challenge by Rollic Games had a fluctuating download rate, with a high of 399 in late January and a low of 113 in late March. Active users also showed a decline, starting at 1.3K in early January and dropping to 863 by the end of the quarter. The app recorded a revenue of $59 in the last week of March.
Project Makeover from Magic Tavern, Inc. showed a steady revenue, peaking at $1.5K in the final week of March. Weekly downloads remained relatively low, averaging around 150 to 250. Active users saw a slight decline from 2K in early January to 1.7K by the end of March.
Hair Dye! by Crazy Labs experienced variability in downloads, with a notable peak of 252 in mid-February. Active users followed a similar pattern, increasing to 479 in late February and stabilizing around 318 by the end of March.
Lastly, Toca Boca Hair Salon 4 by Piknik saw its highest revenue of $209 in early March. Weekly downloads fluctuated, with a peak of 181 in the third week of March. Active users showed a consistent trend, maintaining around 300 to 400 throughout the quarter.
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